Michele Keeler launched her line of hand made items in 1996 as a single mother armed with
a sewing machine and the need to clothe her two young daughters who
were, at the time, 6 months and 2 years old. The opportunity to create a business out of her designs
presented itself on the very first occasion she and her daughters were
window shopping at Fred Segal, a popular Los Angeles fashion stop on
Melrose Avenue.
When a store manager noticed the hats Michele had
made for her daughters, she insisted Michele contact a local sales
representative. The rest, as they say, is history. Today, Michele travels the globe in search of unique and durable raw
material to represent her standard and express her unique vision for
comfort, design, simplicity and wearability. Maintaining a lifestyle
that supports her 'family first' approach is a priority, and the
integration of family and work is essential to Michele's personal
growth and creative energies.